Developed visually compelling, globally adaptable campaign assets that balance strong brand consistency with localized relevance. The concept centered on creating banner ads that not only captured attention but also aligned with strategic messaging across diverse markets, ensuring each campaign resonated with regional audiences while maintaining a unified brand presence.

Managed the design and execution of banner ads for four major global campaigns, collaborating with cross-functional and international teams. Oversaw the development of creative assets from concept through delivery, ensuring alignment with brand standards, campaign objectives, and regional nuances. Coordinated across stakeholders to maintain consistency while adapting designs for multiple markets, platforms, and audience segments.